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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You should work with your AdWords or Bing Rep closely to get whitelisted for these betas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there...

  2. Yahoo E-Mail - Send Verification

    While we're all familiar with services from companies such as SpamArrest and Vanquish that ask non-whitelisted senders to verify themselves before a message can be delivered, this is the first time I've had to verify myself as a sender on my own e...