Tip: Put a post-it note up to your screen at what should be "above the fold" for your site's screen size if on that sized screen (not your screen), if you have more ad space than that post-it note beware, you may have too much.
Content should be created with specific intent in mind, with headlines, and/or graphic headers that are obvious, short, surrounded by adequate white space. Home Depot offers clear branding, white space to highlight product, and additional...
Training will thus be a combination of providing new members guidelines for success, and then throwing them right into it and giving them the opportunity to fail in a safe space. Then, make sure these goals are written somewhere, such as a white...
If blank space is your thing… (Links to "plain white paper") Google Analytics Reports 41 Visitors from the International Space Station You just might have 41 active visitors on your site from the International Space Station – Control Room:
This can be done a number of ways, but some strategies include reducing the size of banners, reducing white space, and adjusting fonts. Above the fold issues, content strategy, internal links, and mobile specifics can trip you up.
And Bauer cleverly used the negative white space around those faces to create Google’s letters. How do you create a Google Doodle that fairly represents women of all shapes and sizes? That was the challenge for Doodle artist Betsy Bauer, who...
Web snippets are suppose to be used to fill white space. Publishers should edit the video title in Google Catalogs to fit the space allowed. Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s...
A catalog spread that will fill the available screen space at 100 percent magnification should have an aspect ratio of 32/21 in landscape. As long they are not resized they will take up the same amount of screen space as the Google Catalog...
In fact, there's a lot of benefit to white space. Optimizing your website is a balancing act. On one hand, you have the search engines and their need to understand what your website or specific page is about and have it fed to them in a manner that...
The use of white space can help achieve a clean, unfussy look and make your mobile-optimized site clearer and more navigable. Mobile Internet is on the rise all over the world. Many commentators have predicted that mobile search will overtake...
Using my ad space hardly makes my site bad, right? If 90 percent of the Google population only reads the first page in Google, then let’s control the space and make sure the information they get isn't an affiliate spammer, the-do-not-know-what-we...
Also, depending on which space or vertical you work in, both forms of black hat SEO can mean very, very different things. White, Gray, Black – Why Do SEOs Wear so Many Hats? Not all SEO professionals choose white hat as some moralistic stance on...
This blast from Coach Factory Outlet is one gigantic image that has a logo that's centered so when it loads on my mobile phone, it's mostly just white space. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device...
I won't go to far into the user experience gained through responsive design or the user benefits of utilizing white space in user interface design to offset various areas of a page. In it, the author alleges the default "above the fold" area of a...
Google didn’t sell its holy white space to outside marketers. No, not the new Google+ birthday reminders. That ad for the Google Nexus 7 tablet. If you’ve visited Google’s homepage in the past couple days, then no doubt you noticed an animated ad...
Use this space to provide more information about your brand, share links to your key landing pages or social media sites, and post related videos. Harness this space to upload a banner that has clear calls to action, which will drive up clicks to...
The SEO space is seeing significant investment in innovative technologies as well as integration between these technologies. This analysis might call your attention to a linking project, using white hat techniques) to shore up your backlinks.
If you're a major company in the retail or e-commerce space looking to promote your brand online in an organic and effective way, having an answer to the "Got SEO? Raising the bar in the organic search space amplifies its quality and effectiveness...
Is my formatting easy to read, with callouts where necessary to highlight important points, enough white space, and logical paragraph breaks? Each piece you publish must accurately reflect your business and be unique, engaging, and relevant to have...
It has been a while since I last touched up on the topic of Change, Convergence s more, I also had the great pleasure of interviewing two leaders in the SEO technology space – Rand Fishkin from SEOmoz on investment (soon to be Moz maybe?
