Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation...
Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. After all, YouTube is the world’s second biggest search engine.also saw Bing begin to challenge Google more forcibly than before.
If we look at some of the most competitive terms in Google we will see a search engine filled with spam and hacked domains ranking in the top 10. Even weirder is that the techniques used to rank this spam are as old as (if not older than) Google...
Now you may see your search rankings significantly lowered for just not watching your comment spam or for having too many ads on a page above the fold. Not moderating my comment spam might just mean I have a small team of people, not that the...
As the saying goes, SPAM just stands for Sites Positioned Above Mine. It’s a war on spam. If you use a white hat tactic, it means you staying within the terms and conditions set by your police officer (your chosen search engine, which will be...
Then earlier this year Google sent out messages for everything but egregious black hat spam. When SEO becomes an issue is when spam comes into play, such as if you go overboard buying links, doing comment spam links, or keyword stuffing.
Comment spam. The site owner hadn’t appreciated how profoundly these spam tactics went against Google’s mission, which is purportedly to provide the most relevant results to users. Google’s most recent Penguin update has caused a storm of...
New Google Search Algorithm Update Targets Web Spam In terms of SEOmoz itself, we've been working on some research around spam for a while now, but it's still a long ways off. Penguin is aimed to remove web spam and combat what they view as black hat.
To understand how web spam is defined, you need to look at how search engineers view SEO. New Google Search Algorithm Update Targets Web Spam The main thing to take from this is that there are often many ways that the search engines look at on-site...
Or is it a reflection of how tempted we are to spam the search engines? Search Engine Optimization: SEO Wars The best Star Wars reference made by the search marketing community in recent memory comes from the Google Adwords Thank You Video, when...
New Google Search Algorithm Update Targets Web Spam Instead, let’s focus on the one theme that runs through each of them: To keep spam in check. Granted, Google’s definition of spam has varied, but generally they have done a good job of being vocal...
Human raters are “no substitute for the intuition and the experience search engine engineers have,” explained Cutts, pointing out that a change that rid results of spam may not resonate as the best set for the user.
Except Google called it an algorithmic update that’s targeting web spam – a.k.a.keyword stuffing and link schemes, in the process causing some big search ranking upheavals. SEO by the Sea has a good rundown of Google’s patents related to combating...
There has been a great deal of speculation about the shape and form search engine rankings will take after Google’s chief spam cop Matt Cutts first announced that the search engine is working on devising a new penalty for sites that are “over...
What is the SEO definition of SPAM? Google's spam team suggests that those using some kind of farmer routine to generate their own Bamboo files for multiple sites will eventually be caught by another future update, whose name is undisclosed at this...
That is, backlink farms and web spam backlinking strategies used to get sites ranked higher. While the fundamentals of organic search optimization remain important – such as ensuring you have a strong technical website that the search engine robots...
And the process I use today, while updated for the times, works better than ever as the engines battle an ever-growing sea of spam. ”Never let a search engine dictate 100 percent of your linking strategy.
If we're seen as a group who huddles to protect our own rather than proactively identifying and discrediting spam and fake content, we'll be held in contempt by more and more of the web and technology world.
As Cutts outlined in the launch of Webmaster Tools back in August 2006 - WMT allows sites to discover crawl errors, set the redirect for domains' www and non-www and even warns of spam penalties - and that was six years ago.
The best protection against spam links or bad links is to be proactive. This time, I turned to some fellow Search Engine Watch contributors to help crowd-sourced a list of favorite SEO myths we've heard over the years.
