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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    You have tons of data, but there are some common places that people start to get an idea of how their pages are performing for their visitors. This is true for all types of websites, whether you want your visitors to make a purchase or donate so...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search marketing. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white...

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Cover it with so many palm trees people will think they’re on the Vegas strip," reads the blog post. If blank space is your thing… (Links to "plain white paper") With so many delicious flavors available, most people still choose vanilla (Links to...

  5. 14 Tips on How to Become a More Efficient SEO Professional

    Excel's grouped worksheets feature makes this easy: Ctrl-click the tabs that you want to group together, and the grouped tabs turn white. Some people find that setting suitable music to match the task you are working on leads to productivity gains.

  6. 5 Reasons Why People Hate International Search Marketing

    There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings, broken compounds, dialects). For example, I might be simply looking for a...

  7. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Web snippets are suppose to be used to fill white space. Q: When the publisher goes to his YouTube Analytics dashboard and checks the traffic sources from which people are clicking through to watch videos, will Google Catalogs show up as a distinct...

  8. Make the Most of Your Social Media Interactions: 9 Tips

    Commun.IT groups people by the number of times they’ve mentioned or interacted with you and ranks them based on influence and subject matter. The social web is flush with white noise. When you let your guard down and begin talking to people you...