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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But you might be wondering why those sites would employ such risky tactics (especially when our furry black and white friend is actively roaming the Web). Roadblocks tend to anger a lot of people. The more people that get annoyed by takeover ads...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    One idea would be to create a list of people who visited during the holidays but didn’t convert, and show them remarketing ads starting January 1 to remind them to come back in the New Year. A year-end white paper, predictions for 2015, a special...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You have the area in white, which is the safe zone. There are many Panda victims that never go through the process of having real people test their websites and provide feedback. I know that might be frustrating for some people to understand, but...

  4. Last-Minute SEO - Here Come the Holidays!

    Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and Google’s Hummingbird update rewards these types of searches. OK, so now since it is after Labor Day you likely have...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner.

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Though remember to take them off when the site goes live – you would be surprised how often that people forget and wonder later why they aren't live. Many people mistakenly put their development site up on a server without proper noindex tags or...