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White Papers

  1. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. Compelling headlines and section headers in blog posts...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    There are many different kinds of writing available to content marketers, from in-depth content like ebooks or white papers to quick blog posts meant to entertain and delight. Invest in writing longer works, such as books, ebooks, and white papers.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Is comfortable writing in different formats, from blog posts to white papers More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. Here's a closer look at the different functions...

  4. Content Strategy for an International SEO Campaign

    Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts...

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    To download a copy, visit: Unruly white papers. The report also found that online video ad shares have increased by 7 percent in the second quarter of 2013, despite a stellar performance by branded ad campaigns at the Super Bowl in Q1.

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Their representatives spoke on panels, attended expert roundtables, and drove research for white papers. At the welcome desk stood Liz Walton, who said that their software assists customers structure their business profiles on websites like Yahoo...

  7. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...