Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. Both papers see evening and weekend spikes in mobile use in addition to weekday desktop usage.
White papers When you’re sick it’s very easy to tell. You may have aches and pains, a fever, sore throat .the list of symptoms goes on and on. Online marketing ailments, however, may not be so easy to identify.
P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". But have you ever thought which of those sites statistically provides the...
Their representatives spoke on panels, attended expert roundtables, and drove research for white papers. At the welcome desk stood Liz Walton who said that their software assists customers structure their business profiles on websites like Yahoo...
The Perspectives link in the main navigation follows a consistent experience, placing greater focus on the articles, collections (similar to white papers), columns (by regular contributors) and interviews.
To help drive traffic, marketers are now shifting their priorities to inbound marketing efforts like creating effective content such as such as blogs, webinars, white papers and press releases according to MarketingSherpa’s eighth annual benchmark...
Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...
Great content comes in the form of videos, blogs, podcasts, discussions, infographics, white papers, webinars and articles – all targeted toward what the end user is searching for. On-site SEO discussions are typically dominated by technical...
Create videos, white papers, eBooks and online presentations. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct, independent discipline are certainly numbered.
White Papers Most companies have people on staff with superior knowledge of a particular niche or industry. We call these folks "experts. These in-house experts are often untapped assets that PR, media relations, content strategists, SEOs and...
All communications materials that can be searched should be optimized – including press releases, online newsrooms, media kits, blogs, and other marketing materials such as white papers and newsletters.
YP.com promises to examine this trend further in an upcoming whitepaper that will be available to download from their Corporate White Papers page. Restaurants, Financial Services and Beauty Services are among the top business categories local...
Whether you serve white papers in PDF format, client forms that need to be filled out before an in-person meeting or office visit, or you have a software demo available for download, file downloads are a micro-conversion that must be measured.
Keywords in title: This was mentioned in more than a few papers and should be high on the audit list. Link spam papers: We can intimate that Google has eased that stance by trying to define white hat and black hat, but at the end of the day any and...
Partner with related, established but non-competitive companies to co-sponsor webinars, white papers, etc. Tip: to get fresh content on the cheap, you can repurpose content from your blog, Webinars, turn a white paper into a series of newsletters...
When folks talk about IR patents and papers, it's always best to keep that in mind. One could look at it and realize at the end of the day, any of us could be caught in the jaws of the great white that is Google.
White papers Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter, you may as well forget about being remotely successful with the former.
Over the past few months I've been revisiting some of the papers I've written during the course of my time in search marketing. In fact, at the time I wrote it, I referred to it as a "thought paper" not a white paper or research paper.
Education: Survey data, presentations, infographics, video scribes, FAQs, white papers, how-to’s. How social media is being integrated with the whole of digital marketing is one of the greatest momentums we’re now witnessing as marketers.
Tip: Post company news via optimized press releases, media coverage, blog posts, events, images, videos, white papers, industry news and company newsletters. SEO, meet your “news” best friend: public relations.
