One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper). Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern...
Just ahead of Earth Day, Google released a white paper, "Expanding Renewable Energy Options for Companies Through Utility-Offered 'Renewable Energy Tariffs'", which provides a framework for how utility companies can provide businesses a renewable...
Often, we see content creation as a piecemeal endeavor – write a blog post, make an infographic, develop a white paper. Content Type: (blog post) (white paper) (infographic) Content Type: (blog post) (white paper) (infographic)
This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...
Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research, and informal meetings. At the welcome desk stood Liz Walton who said that their software assists customers structure their...
If blank space is your thing… (Links to "plain white paper") Printer paper - The freshness of a new start, or an office supply store Your system may not be able to display at higher resolutions than paper print.
The ministry claimed that Google currently has too much control of the country's mobile industry and is using its stranglehold to hinder competition in the market in a white paper. The white paper claims the search giant is discriminated against...
As wonderful as tablets are they simply aren't as easy on the eyes, age 40+ eyes especially, as text printed with ink on paper. A “printer’s spread” refers to what pages of a book will be printed on the same sheet of paper in order for the page...
First, they should read the Unruly white paper, Stuck in first gear? Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least...
White Paper and Premium Content Requests In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average conversion rates broken down by industry.
Google is using its homepage today to remind people it’s Election Day with a red, white, and blue ballot box-themed Google Doodle in which paper ballots have been arranged to form the letters of Google's name.
Richardson details a new calculation and custom report filter for Google Analytics in his white paper that will enable marketers to look historically through their data and get a sense of what the true bounce rate was.
I remember a few times in college where I made zero effort on a paper yet still received a good grade on it, and I'm convinced that it was because I usually got good grades. Had I not read "White Teeth" and thought she was so amazing, I would've...
As your content strategy evolves, an editorial calendar can help organize your larger products, like a white paper launch: In our example, September’s “Back-to-school potty tips” can ask fans for their funniest potty-training moment, a guest...
Have you read a great white paper or viewed a shareable webinar? These questions can be used as the basis for a blog post, SlideShare, video, or even white paper. The data that search engines are now able to extract from link profiles and social...
Use the CTA overlay ad to promote a white paper giveaway or special offer. In reality, a holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral flames to blow out your hard-fought...
Perhaps your strategy should slow way down, where your first offer is a white paper or special report or email course that prospects can go through slowly and carefully, and you don’t start talking business for days, weeks, or months.
Some strategic advice will come in the form of creative ideas, such as how to make a social media campaign engaging for a boring product offering, or how to get people to opt in to an email list through a white paper.
So he tracked white paper downloads and requests for demos as micro goals. And let's be honest, you never hear of a digital analyst referred to as a "DA. Without a good TLA (three-letter acronym), it's not as cool sounding as SEO or PPC.
Tip: to get fresh content on the cheap, you can repurpose content from your blog, Webinars, turn a white paper into a series of newsletters with a link to download the rest for free, and so on. Partner with related, established but non-competitive...
