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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. In its white paper, Marin gave several detailed...

  2. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The poor quality pages in question were redirected to another, less important site owned by the same company, and the traffic very quickly returned…and grew, well beyond the 20,000 that on paper were guaranteed losses as a result of redirecting...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper). Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Between keynote speakers and intensive educational sessions, the Marriott Marquis was abuzz with information, white paper research, and informal meetings. At the welcome desk stood Liz Walton, who said that their software assists customers...