It's important that you start by defining goals and conversion points for each page, part, and section of your new website. Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views...
Tip: Check your page title tags and navigation. While it's OK to use CSS to show and hide text on the page, it isn't OK to hide divs off the page at the –xxxx. If you had too much your page wouldn't rank as well.
If someone requests a white paper or demo, on the confirmation page provide additional information. One of the best ways to solidify a relationship quickly is your purchase/lead confirmation page. The conversion optimization discussion focuses (and...
One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper). If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot...
After hitting the play button (the sun) on Google's home page, you will watch the sun set and day turn into night during the spring season. Just ahead of Earth Day, Google released a white paper, "Expanding Renewable Energy Options for Companies...
Home Depot offers clear branding, white space to highlight product, and additional information that is clearly visible and offers visual cues that the tabs are clickable. Your 2 seconds of opportunity to grab attention begins with a mental...
If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.
Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given. Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing...
So if you go to Bing's home page and type in "Google" you'll see this: If blank space is your thing… (Links to "plain white paper") With so many delicious flavors available, most people still choose vanilla (Links to the Bing It On page)
This can be done a number of ways, but some strategies include reducing the size of banners, reducing white space, and adjusting fonts. To test for this, enter your existing site URL and the staging URL for that page on the new site, and compare.
The Perspectives link in the main navigation follows a consistent experience, placing greater focus on the articles, collections (similar to white papers), columns (by regular contributors) and interviews.
There are several CSS techniques for hiding content, including moving the content off-page (location-wise), using white on white text, etc. Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any...
Marketers are increasingly promoting Google+ via their own home page and these efforts are paying off in terms of SERP results," Yu notes. Google+ is establishing itself as the mainstream social network for top brands with a 9,400 percent increase...
To help drive traffic, marketers are now shifting their priorities to inbound marketing efforts like creating effective content such as such as blogs, webinars, white papers and press releases according to MarketingSherpa’s eighth annual benchmark...
How do you know if they are white hat or black hat? A currency signal on a page, will signal to Google that your page is local to the market. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20...
Larry Page was focused on, “the problem of finding out which web pages link to a given page, considering the number and nature of such backlinks to be valuable information about that page (with the role of citations in academic publishing in mind).
On the page 4/5 spread there are some blatant Annotation Guideline violations. Publishers are not suppose to place more than one web snippet on a page. Q: Where does a publisher who is considering the Google Catalog platform look to find out how...
Fully utilizes your About Us page. The best way to avoid bad press is to follow white hat principles, or at least fully disclose and explain any gray hat principles to your client. While our initial fascination with athletes is because of their...
Every website page should be positioned to catch existing demand as SEO (generally) doesn't create demand. Great content comes in the form of videos, blogs, podcasts, discussions, infographics, white papers, webinars and articles – all targeted...
Over the next couple of years SMI will become a pre-requisite for a first-page listing on Google. A recent Google study suggested there’s a strong relationship between ad click-through rates (CTR) and the presence of an organic listing on the first...
