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  1. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    More about working at scale later but first let's look at what makes broken link building attractive to in-house teams, solo consultants and agencies. One example is MyPymamid.gov which was an extensive, authority site on nutrition but is no longer...

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    For those in Australia who want to turn their house into "virtual artwork" on Street View, Google has unveiled Google SCHMICK – the Simple Complete House Makeover Internet Conversion Kit. After eight amazing years, it is finally time to review...

  3. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    House of Representatives results by searching for [New York U.S. House Results] and get results in real-time. In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at...

  4. Does Your PPC Budget Match Your Conversion Optimization Budget?

    You can also go crazy with design contests, reaching out to an eclectic design community and generating hundreds of ideas that you would never have come up with in-house. Visitors reach your site because they want something they don’t currently have.

  5. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    The year is 2012, and we have already begun observing the long awaited competition for the White House. Search engine marketing (SEM) expenses are largely dependent upon what the site owner desires. Paul’s site is searched for more than Romney’s...

  6. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Whether you’re an agency reporting to a client or an in-house employee reporting to your CEO, don’t underestimate the power of gorgeous data visualizations. While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or...