White hats and black hats Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year.
The problem is amplified by the fact that incorrect information is useful as a sales tool to specific segments of the SEO community and so even newer pitches include references to "building one zillion links per month" or "building links from...
White hats drive in the right lane, while the black Lamborghini is getting pulled over and given a ticket for speeding 50 mph over the limit in the fast lane. White, Gray, Black – Why Do SEOs Wear so Many Hats?
One where every part of the city is touched in some way by this new spirit of the west, where baseball caps and smartphones have replaced cowboy hats and six-shooters. White House Urban Economic Forum: Selected as one of 9 cities to host this forum...
There’s another guy, talking about white hats and black hats, but he says SEO is dead; he’s a Content Optimization Ninja. In his article, Betts pointed out a number of different hats we may wear. No, for real this time, I swear.
Will we see a new name for SEO, the inbound marketer, and will we (should we) expect more hats, 6 hats thinking, on the SEO table – maybe that’s one for our colleagues at SES to consider? For many a year we have seen white hat vs.black hat debate.
Of course, there's the usual sprinkling of discussion regarding tactics from the dark side with a black hat sessions such as, Black Hat: Current Methods of Black Hats – Sustainability and Weaknesses with Fabian Rossbacher and Fabian Brüssel, as...
White hats improve search rankings via accessible, quality content that web visitors would value. Black hats improve search rankings via deceptive content (hidden text, cloaking, link farms, etc.that search engines would value [until they know...
Yes, this is an important takeaway, as I hadn't yet had the opportunity to hear black hats plied with free drink tickets spill their darkest, dirtiest secrets – none of which I can share, for fear I'll be kicked out of Fight Club.erm, SES.
Let's switch hats to organic, to take a deeper look at these groups, what they're all about, and who's on what roster. LinkedIn Groups: The Other White Meat Some early-adopter businesses embrace these new targeting capabilities; others remain leery.
Normally this takes the form of an 'open mic' event where everyone answers the question, "What should we do with the Black Hats? An SES tradition, first kicked off in London, is the Black Hat / White Hat Unconference event.
And below is a Flickr photo of these unsung heroines handing out hats at the SEW Black Hat White Hat Unconferenced session at SES San Francisco 2010. Marilyn Crafts (left) and Jackie Ortez (center) at SEW Black Hat White Hat Unconferenced
Black hats are earning the most and arguably making it harder for white hats to compete. But Seriously Now, What Should We Do With the Black Hats? After all, drawing conclusions from data is never a case of black and white - it's all just shades of...
White Hats: This is Why You're Getting Beaten by Gary-Adam Shannon Fire the white hat agency and "get real. Here are the columns and news stories for the week of Sept.to Oct.as reported by the Search Engine Watch team of experts.
A good black hat will even make it look white hat. With all things being equal, budgets matching and balanced resources, there is absolutely no way limiting your strategy to white hat will ever beat a black hat strategy.
Go grab your hats and a beer or two. We're approaching the end of Day 2 here at SES San Francisco, and it's almost time to don your hat for tonight's Black Hat, White Hat event. Bryan Eisenberg is back to moderate speakers: Nitin Mangtani (Google...
White Hat unconferenced event -- which explains why we are all wearing cowboy hats. From left to right, Jonathan Allen, Mike Grehan and Greg Jarboe at the Black Hat/White Hat session at SES Toronto 2010.
And the result is that, in all likelihood, the white hat practitioners may find the black hats standing on their shoulders and ranking ahead of them in the search engine result pages (SERPs). So, was this an example of a Black Hat finding a...
So the distinction between those who represented the black hats (Friesen and Naylor), and those who represented the white hats (Heil and I) was really quite small. During SES Chicago, I was on the White Hat, Black Hat panel with Todd Friesen, Doug...
We hear about black hats, gray hats, and white hats -- that's all B.S. I noticed a few weeks ago that sites using Google Knol or Google pages were getting great positions in the Google SERPs. This didn't seem like a big deal to me at the time, as...
