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White Hats

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  1. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    White hats improve search rankings via accessible, quality content that web visitors would value. Black hats improve search rankings via deceptive content (hidden text, cloaking, link farms, etc.that search engines would value [until they know...

  2. Beyond the Click: What Shoppers Need Now - SES San Francisco

    Go grab your hats and a beer or two. We're approaching the end of Day 2 here at SES San Francisco, and it's almost time to don your hat for tonight's Black Hat, White Hat event. Bryan Eisenberg is back to moderate speakers: Nitin Mangtani (Google...

  3. Buying Links is Hard Work

    So the distinction between those who represented the black hats (Friesen and Naylor), and those who represented the white hats (Heil and I) was really quite small. During SES Chicago, I was on the White Hat, Black Hat panel with Todd Friesen, Doug...