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  1. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    There must be a way to make this white hat, no? I really don't like BuzzFeed. I'm scornful of viralnova. I feel more than annoyed by the supposed feel-good site, Upworthy. Every time I see a post from these sites in my Facebook news feed (which is...

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism and witchcraft, necrophilia...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Grandpa's Hat - Strong coffee and the forest If blank space is your thing… (Links to "plain white paper") You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long...

  4. 5 Reasons Why People Hate International Search Marketing

    How do you know if they are white hat or black hat? Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours...