White hat, relevancy-first tactics don't yield thousands of spammy links, and building a new legacy instead of keeping in line with the old one has taken some real effort. The industry's reputation affects all of us, and the question demands an...
Grandpa's Hat - Strong coffee and the forest If blank space is your thing… (Links to "plain white paper") You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long...
How do you know if they are white hat or black hat? Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours...
The best way to avoid bad press is to follow white hat principles, or at least fully disclose and explain any gray hat principles to your client. This is like promising that you’ll get to the top of the rankings without black hat techniques and...
With search engines constantly evolving and fighting obvious spam techniques, bloggers have been subject to a flood of guest post requests by link builders looking for white hat link building techniques.
Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. White hats and black hats Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs...
Do you consider yourself a white hat SEO? Or a holistic Internet marketer? Let's put you to the test with these 10 questions. There are many more you could ask, and I would love to see your thoughts in the comments, but let's see how you score with...
You can’t work the white hat tactics anymore and nab number one, so now you need to know who is seeing what, where and how often. It would be an understatement to say that the SEO landscape has changed a lot through the years.
All your enterprise link building strategies are built to pursue 100 percent white hat practices. 2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define...
This is another difficult task, which is why Google is having a hard time making its way through the various techniques used by SEO pros (black hat or white hat) to influence positively or negatively the natural ranking of a site.
In fact, you won’t find 10 people in one room who can even agree with what white hat tactics are and are not, so how would you ever agree on the finer points of a secret sauce? One SEO will say black hat is wrong; the other will say it is just a...
Simply put, while paid links has been a dirty word in the SEO industry for several years, it was also pretty common knowledge that they worked and worked well, so even sites that were otherwise completely white hat suddenly found themselves...
If you use a white hat tactic, it means you staying within the terms and conditions set by your police officer (your chosen search engine, which will be Google for 99 percent of you). Not all SEO professionals choose white hat as some moralistic...
There are a number of ways to build your list in both white and black hat fashions so I'll leave the creativity and moral decisions up to you. As amazing as Facebook can be for an advertising and audience engagement platform, one thing they are...
Then earlier this year Google sent out messages for everything but egregious black hat spam. Though the black and white animal was a coincidence, Cutts said it may become a theme for algorithmic updates.
This analysis might call your attention to a linking project, using white hat techniques) to shore up your backlinks. However as SEO and social media disciplines merge, the importance of SEO is slowly rising to the top of many a C-Level agenda as a...
Without doing anything black hat, Van Kets and team followed best practices and soon ranked high for their keywords. His team then convened around their white board, and put together a business process around their content:
Can a Small Business Ever Survive Using Bleach White Hat SEO? Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from...
Penguin is aimed to remove web spam and combat what they view as black hat. As this post leans more toward the strategic rather than the tactical I am only going to mention black and white animals briefly.
Many websites have successfully practiced search engine optimization (SEO) "by the book," following all of Google's "white hat" quality guidelines and found success. In fact, one of the best known “paid link” brokerages offers up many “paid...
