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  1. 4 UX Tips That Will Improve Your Content Strategy

    Compelling headlines and section headers in blog posts, white papers, or case studies go a long way to deliver a good first impression. Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    There are many different kinds of writing available to content marketers, from in-depth content like ebooks or white papers to quick blog posts meant to entertain and delight. Establish a blog or website that becomes an authoritative brand in your...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Is comfortable writing in different formats, from blog posts to white papers If you're focused on copy, blog posts, or articles, you're going to need a strong writer on your team. More than any other type of marketing endeavor, the composition and...

  4. Content Strategy for an International SEO Campaign

    Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements. A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts...

  5. Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

    According to a Bing UK blog post: Google infamously shuns this with a white background, and occasionally indulgent Google Doodles. Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided...

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    You can employ a content marketing agency or become a content marketer yourself, and unless you look subjectively you'll end up with a blog full of awesome frickin' content and your business won't sell itself effectively on the pages that you need...

  7. 10 Google Analytics Custom Events That Track the Untrackable

    This Google Analytics custom event may require reading the full instructions in order to implement properly, so be sure to check out AJ Kohn's blog post for more details. Once you've set up all of these events on your blog, you'll be able to export...