How do you know if they are white hat or black hat? Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours...
This is like promising that you’ll get to the top of the rankings without black hat techniques and then being hit with penalties. The best way to avoid bad press is to follow white hat principles, or at least fully disclose and explain any gray hat...
With search engines constantly evolving and fighting obvious spam techniques, bloggers have been subject to a flood of guest post requests by link builders looking for white hat link building techniques.
Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. White hats and black hats The Google black box Well, 2012 has been one of hell a ride for the search marketer.
This is another difficult task, which is why Google is having a hard time making its way through the various techniques used by SEO pros (black hat or white hat) to influence positively or negatively the natural ranking of a site.
In fact, you won’t find 10 people in one room who can even agree with what white hat tactics are and are not, so how would you ever agree on the finer points of a secret sauce? One SEO will say black hat is wrong; the other will say it is just a...
Now in fairness, lower quality sites tend to not to meet as many points on the algorithm, so they tend to use fewer white or gray hat techniques and lean toward the black hat where a site with great content, code, design, user base, time on site...
There are a number of ways to build your list in both white and black hat fashions so I'll leave the creativity and moral decisions up to you. As amazing as Facebook can be for an advertising and audience engagement platform, one thing they are...
Then earlier this year Google sent out messages for everything but egregious black hat spam. Though the black and white animal was a coincidence, Cutts said it may become a theme for algorithmic updates.
Without doing anything black hat, Van Kets and team followed best practices and soon ranked high for their keywords. While his customers were focused on zebras, Van Kets said that there were “these new black and white animals – Pandas and Penguins...
Can a Small Business Ever Survive Using Bleach White Hat SEO? Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from...
Penguin is aimed to remove web spam and combat what they view as black hat. As this post leans more toward the strategic rather than the tactical I am only going to mention black and white animals briefly.
We can intimate that Google has eased that stance by trying to define white hat and black hat, but at the end of the day any and all manipulation is seen in a less than favorable light. It wouldn't hurt to keep a tinfoil hat handy as well… Look no...
Or is it just that whole black hat/white-hat thing? Last year, ABC News posted a story, leading with the words, "Help me, Google, you're my only hope .to figure out why everyone on the web is wishing each other a Happy Star Wars Day.
Some websites are out to make a quick buck (not thinking of their customers/visitors), or they have been misguided by an agency or by some black hat SEO magician that it’s OK to use tricks. As an in-house SEO, thinking of how to create value for...
What do black hat SEOs eat on Thanksgiving? Why do white hat SEOs always live in a good suburb? Black hat SEOs have made a living exploiting them, paying the price, and continue on repeating the process.
The best script overall, as judged by Linkdex and SES, will be announced at the black hat / white hat event on 20th March, and will receive an iPad 3 And look out for the Black Hat / White Hat event where we will be screening some new Linkdex...
For many a year we have seen white hat vs.black hat debate. In 2012 it could be that we will see a new argument – perhaps inbound marketing vs.black hat social media? While many posts have been written that address change in particular reference to...
Could anti-piracy legislation be a new instrument for black hat SEO’s to commit sabotage? Congress cannot stand by and do nothing while some of America's most profitable and productive industries are under attack," said his statement responding to...
Next month, the SES Conference traditional Black Hat/White Hat Unconferenced session. Topics will focus on search, social, and analytics and the sessions will feature the top experts in these fields.
