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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. A good UI uses white space to its advantage and makes the...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    There are many different kinds of writing available to content marketers, from in-depth content like ebooks or white papers to quick blog posts meant to entertain and delight. Invest in writing longer works, such as books, ebooks, and white papers.

  4. Google+ Pages Dashboards Now Link to Google Analytics

    The familiar two-tone orange Google Analytics logo with three, white data points has been slightly modified to remove the circular data points. Google Analytics advocate Daniel Waisberg took to Google+ yesterday to announce a new feature that adds...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Is comfortable writing in different formats, from blog posts to white papers More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. Here's a closer look at the different functions...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets...

  7. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    There must be a way to make this white hat, no? I really don't like BuzzFeed. I'm scornful of viralnova. I feel more than annoyed by the supposed feel-good site, Upworthy. Every time I see a post from these sites in my Facebook news feed (which is...