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  1. Marin Adds Google Shopping Campaign Management

    Marin released a white paper earlier this year on the state of Google Shopping that showed the drastic increase in spend in PLAs over 2013. For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner. Use the same set of data and information for an awesome, easy-to-digest infographic, a little more in-depth white...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To convert an HTML page into a token sequence, all HTML markup in the page is replaced by white space or, in case of formatting instructions, ignored. Many terms are used within the search industry. These words all have very specific meanings when...

  4. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    The Google Doodle features a black and white drawing of Hepburn, while the pink background shows her playing with underprivileged children, a cause that was important to her and one that she dedicated her later life to as a Goodwill Ambassador of...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. In its white paper, Marin gave several detailed...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  7. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. A good UI uses white space to its advantage and makes the...