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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their way to stores. The holiday shopping season has begun and it's seeming to get earlier and earlier...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You have the area in white, which is the safe zone. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a...

  3. Last-Minute SEO - Here Come the Holidays!

    OK, so now since it is after Labor Day you likely have missed the opportunity to fully implement an organic "White Hat" or "Gray Hat" strategy. Noting of course you are working on your white-hat/gray-hat main domain SEO at the same time, so these...

  4. Marin Adds Google Shopping Campaign Management

    Marin released a white paper earlier this year on the state of Google Shopping that showed the drastic increase in spend in PLAs over 2013. For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner. Use the same set of data and information for an awesome, easy-to-digest infographic, a little more in-depth white...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To convert an HTML page into a token sequence, all HTML markup in the page is replaced by white space or, in case of formatting instructions, ignored. Many terms are used within the search industry. These words all have very specific meanings when...

  7. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    The Google Doodle features a black and white drawing of Hepburn, while the pink background shows her playing with underprivileged children, a cause that was important to her and one that she dedicated her later life to as a Goodwill Ambassador of...

  8. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. In its white paper, Marin gave several detailed...