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  1. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...

  2. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    If you're paying for links, it's more likely that it's an off-topic or an irrelevant blog post that doesn't really match the subject of the blog itself. Bottom line: if you're doing a guest blogging campaign, you definitely want to do it in...

  3. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    Google has told the UK High Court that it isn't subject to UK privacy laws because it is a U.S.company. Claimants in the UK are concerned that the Information Commissioner's Office will not take such a stern line, according to reports.

  4. Attention Digital Marketing Director: Read This for Your Social Media Success

    This includes your graphic designer, developer, PR person, publicist, online media manager, web analytics person, social media manager, subject matter experts and bloggers. Executives who pay attention to the bottom line need to take the time to...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    On most mobile devices you now see this as essentially your 2nd subject line so make it count. Get serious about subject lines & preview text/pre-headers. So then later down the line in your customers' journeys, Fleck went on to say you can start...