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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    For example, using "Excel like you've never seen it before" as a tag line to draw attention to a parallel offer. In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    So the ads won't display for someone searching for "cruise lines" but would display Hero ads for "Norwegian Cruise Line". Bing Ads is running Hero ads as a limited pilot with multiple big brands, also including Walt Disney World, Jaguar, Home Depot...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    There's a fine line between repurposing good content and making Google angry. PPC:Using a piece of Java code, dynamic pages can insert different messages based on user data from automation and CRM. The content that will be created can be utilized...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    One of the easiest ways to do that is showing them how testing can affect the bottom line. You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC...

  5. 7 Time-Saving Google Analytics Custom Reports

    Google Custom Reports ultimately save you a lot of time and help you make actionable decisions that will help your bottom line. PPC Keywords Report Get the PPC Keywords Report Here! Make sure to read Greg Habermann’s top five most used Google...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Google claims in testing, the enhanced sitelinks had a higher click-through rate than the two to three line sitelinks. Do these new features have you excited about the future of PPC? Along with visitors to certain web pages or sections of a site...

  7. Killer PPC Ads: The Fundamentals

    For the top ad position, line 1 can be combined with the headline, so its necessary to include punctuation after line 1. The world’s most perfect PPC ad will fall on its face with a poor landing page.