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  1. Secret Sauce LoMo Tips for More PPC Sales

    Make sure description line 1 flows with the headline (it’s always appended) Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    I think this line between the desktop world and the mobile world is going to get more blurry. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your competitors, then you won’t be able to get this done.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Make sure they line up. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a punch in the gut, with serious...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    And that you can identify your favorite author just by reading the first line of his or her posts. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. Getting traffic to one's site -- and quality traffic at that -- is probably one of the...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. But it can be a difficult area to manage, especially if your business has thousands of...

  8. What’s the Deal With Links From M.Biz? Should You Disavow?

    When I see links that are coming from sites like forums.m.biz and discussion.m.biz and stone.m.biz and chinastone.m.biz and the like, I simply add the following line to my disavow file: domain:m.biz Several times a week I get an email from a site...