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  1. Top Brands Now Testing Pinterest Promoted Pins

    With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Judging from the latest image from Pinterest, it doesn't look like there have been any modifications to the look and feel of promoted pins since...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  3. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    I've been writing and rewriting ads and copy around these benefits for a while, and the campaign is stalled and I'm feeling stale. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively...