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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The new graphical interface provides more in depth insights on ways to improve your campaign performance. For example, if your ads aren't currently using sitelinks or call extensions, the Opportunities tab will provide estimates on the number of...

  2. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.

  3. Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel

    The graphical capabilities of the computer define what games that user can play, and also what they are interested in playing. Despite the fact that paid search ads are plainer, resembling classified ads, conversion is much higher.

  4. SearchDay | How to Communicate SEO Value

    Previously, graphical ads were restricted to CPM (cost per impression). AdBrite Adds CPC Option for Banner Ads Posted by Nathania Johnson Nov 24, 2008 Advertising network AdBrite is now offering CPC (click per cost) for banner ads.