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  1. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Campaigns are composed of Ad Groups, in each ad group are ads and keywords. The keywords will trigger the ads in the Ad Group, so you can customize the ad to...

  2. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Text ads are best on adCenter. AdCenter It's worth a try if you have the budget, small advertisers might want to just stick with text ads. Facebook recommends using horizontal images in your Facebook Ads – photos say more than words to most users...

  3. Tell Me Three Times: A 3-Pronged PPC Balance System

    Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. Back in the day when Google let you do whatever you wanted on your landing page, I ran ads for an ebook on beekeeping and sent people to...

  4. How to Easily Get More Ad Traffic on Yahoo & Bing

    Maximize Traffic with Broad Match: Increasing the number of search queries that your ads are being matched to is the easiest way to maximize your volume on adCenter; the easiest way to accomplish this is to opt your keywords into Broad Match.

  5. Get Your adCenter Search Marketing Campaign in Shape for 2012

    To receive preference in adCenter auctions, which use click through rates (CTRs), minimum bids, and landing-page relevance thresholds when serving ads, advertisers should: While it’s well-known that using ads that are relevant to a search query...