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  1. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Full-Screen Floating Ads (aka Overlay Ads) If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. Users hate them, so be very careful when you trigger...

  3. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I...

  5. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your ads look the same as your competitors’ ads, then there’s no particular reason for a prospect to click yours. Look at all your competitors’ ads. Write and test ads that embody that difference. I’m biased, certainly, and I understand that...

  8. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    The researchers at Bing Ads got curious about what span of time, specifically, drives the most searches. And so the Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target...