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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy...

  2. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Introduced in August, Auction Insights is designed to give...

  3. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live. Search marketers should not ignore the power of content when it comes to crafting ads and landing pages.

  4. 5 AdWords Optimization Checkpoints You May Be Missing

    By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. However, after you have certain amount of conversion data, it may make the most sense to optimize to ads that convert the best.

  5. 4 Pitfalls to Avoid Heading Into the Holidays

    It is critical that your brand’s ads are being shown during peak shopping and buying times. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just...

  6. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Search and social media writing - we’ve come a long way in the...

  7. Secret Sauce LoMo Tips for More PPC Sales

    Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): If you aren't using mobile-specific paid search ads, you're doing it wrong.