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  1. Pre-PPC Strategies For Launching a New Product

    You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There are too many examples to cover in detail here, but if you've been hit by Panda, take a hard look at your top content prior to Panda arriving. After seeing a recovery, review your top landing pages from Google organic prior to Panda being...

  3. 26 Free Must-Have Tools for PPC Success

    Here are their top recommendations for 27 free, must-have tools for PPC success. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s no surprise CRO was tied alongside content marketing as a top priority among client-side marketers in 2013. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    But it's top 50 Alexa rank is hard to ignore. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has...

  6. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. And the Viral Video Chart powered by Unruly has created charts of the Top 20 Vine Videos and Top 100 Vine Videos over the last 24 hours, 7 days, 30 days, 365...

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same two trends over the past few years seem to be again rising to the top of this year's promotions: Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why...

  8. The 2014 Super Bowl Commercials Just Kicked Off

    The average length of the top 10 Super Bowl ads more than doubled (112 percent) from 2010-2013, from 42 seconds to 89 seconds. In 2012, it took 57 views to generate one share, in 2013, it took 31 views.of the top 10 most shared Super Bowl ads of...

  9. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Once you see the preview and debug message highlighted in yellow at the top of the screen, you can visit your website in a new tab or window and view which tags are firing. Sure, if you're a business with a small and simple website, then slapping a...