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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Our mobile culture is constantly changing and it's up to your brand or business to stay on top of it. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device...

  2. 22 Facebook PR Secrets Every Community Manager Should Know

    The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    So, I wanted to go through the top three things that we tell to retailers when they ask for that. You Can Get a Top 3 Average Position The third reason is that you can get a top 3 position. All these reasons relate to control, but getting into the...

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    On top of that, many infographics are inaccurate or unrelated topically to the page receiving the link. First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites...

  5. SEO & Keywords: Think Conversions, Not Rankings

    As frequently as possible, look for the top non-branded keywords that are driving organic search traffic and conversions. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.

  6. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    On top of that, some cultures trend towards low search volumes in head terms, but massive volume for long-tail combinations. Your rankings are up, traffic is up, and conversions are looking good. But something is seriously amiss abroad.

  7. Leverage Twitter's Influence To Work For Your Brand

    One of my favorite ideas that is suggested in the study by BV is to “use the words you find in tweets about your brand.using the language of your top reviewers - or better yet, quot[ing] them. A recent BazaarVoice study –one that analyzed...

  8. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Here are three tips to help you activate your top influencers. Your top fans are so valuable they are worth the extra effort of some special attention. This fundamental change has been driven by the rapid adoption of social media and mobile devices.

  9. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    After all, it takes more than top search rank to win the click! Note in the screen capture below how top search results explicitly set out to help the customer make the decision. Most who optimize know that optimization for brand, product/service...

  10. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    The December 2012 YouTube partner data also revealed that video music channel VEVO maintained the top position in the ranking with 50.5 million viewers. The deal would strengthen YouTube’s top position in the online video rankings.