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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Why do so many CEOs fail to recognize the responsibility they have to lead the way in today's transparent, social marketplace? Most C-level executives are unaware of the impact their activity, or lack thereof, has on how their business will appear...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can turn Google PLAs into a program similar to Amazon, or a marketplace, where there's a locked in margin for your products. Prior to paid Google Shopping, where an online merchants listings appeared on Google search was wholly up to Google.