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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Regardless of your marketing discipline – digital, search, content or social – the same message rings true: "Reinvent what you do, how you do it and how you measure your success" Search, social, content, and digital marketers probably agree it's an...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. But Search Engine Watch readers, don't fall for this misconception. For example, since blog software was first invented, I have heard many...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to search results.

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    From the Super Bowl to the Winter Olympics and then the World Cup in Brazil, the opportunity for advertisers to follow the fans and engage in a global conversation is ripe. Search Engine Watch expects to see more granular metrics being added to the...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. This advanced form of Custom Audience retargeting helps you map the buying intentions (Google...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: The Winter Olympics and the Super Bowl are great sporting spectacles in their own right and combined with the World Cup opportunity, the first half of 2014 is open season for brands in search of high-profile, massively high-reach conversations...

  7. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This holiday shopping season, global retailers doubled down on their...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Marketers will still have access to referring keywords data from other search engines such as Bing and ballpark click data from Google Webmaster Tools (at least for now). Raj Rao | Vice President, Global eTransformation – 3M: