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  1. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Unsurprisingly, keywords relating to hit animated movie Frozen took both the number one and...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. We partnered and started offering search marketing services while developing software to track keyword conversions.

  3. Do Weak Links Reveal Powerful Opportunities?

    Since then, that weak link has grown to be not only an accepted but a vital part of search marketing. So let’s take an example of a weak link in the search industry. Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page Here’s a sad example of a "me-too" search results page: I’m biased, certainly, and I understand that AdWords...

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    To prepare for the holiday rush, there is a lot for search marketers to get right. A dive into search data shows that searches on Black Friday peak around 5 a.m. Today we’re diving into the top two shopping days with a 24-hour breakdown of search...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery.

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Since the days of Web 1.0, there have been many tactics that...