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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. The following 10 recommendations, culled from AdGooroo’s...

  2. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. The data provided is based on others who matched for the same search query. Every month mobile becomes a more and more important factor...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. Be nimble and enjoy this time because it really is one of the best times of the year to be in search...

  4. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  5. Writing Your Way to the Top of Search and Social Results

    Search and social media writing - we’ve come a long way in the past 10 years. Search and social experimental writing is history. If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic...

  6. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. Alternatively, you might approach an audit with specific...

  7. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Unsurprisingly, keywords relating to hit animated movie Frozen took both the number one and...

  8. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. We partnered and started offering search marketing services while developing software to track keyword conversions.

  9. Do Weak Links Reveal Powerful Opportunities?

    Since then, that weak link has grown to be not only an accepted but a vital part of search marketing. So let’s take an example of a weak link in the search industry. Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can...