The search giant cited the first amendment on the U.S. Google has filed a legal challenge to the U.S.government, demanding the right to reveal more information on the data requests it receives in the latest twist in the PRISM scandal.
Numerous "search results" pages were indexed and driving loads of traffic but no sales. Increase in "good" organic search traffic. Sometimes there is cause to remove "bad content" from the search engines' indexes.
In another example, he showed how you can do a search for a type of restaurant, such as “Chinese Restaurant”. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how...
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. I’ve had great experiences involving local link building throughout campaigns, gaining traction...
He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have...
On search engines, it's all about the keyword. Additional words may also appear in the user's search. Keywords connect a searcher's search terms to relevant ads created in AdWords. For example a search query for "cheap laptops" shouldn't trigger...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. Egobait exists for one main purpose: to increase visibility (which will hopefully generate links).
As shown in the table below, display is strong in delivering "assisted" conversions, while search is the best driver of last-click conversions. The next time the user sees one of your banners or does a generic keyword search and sees your text ad...
The Search Queries section is broken down into five main indicators: CTR: Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results. But Google Webmaster Tools gives the advanced search expert...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Provide a Game Plan give them a fresh background and profile image – and show them who they should be following, how to find other people to follow, how to use Twitter search and other tools, and help them get their feet wet so they feel...
The purpose of the content on your website should be to inform your reader, rather than to attract search engines. Here are five steps you can implement to avoid this scenario, and create a website that both your customers and search engines will...
You can see we also have breadcrumbs in search results in Bing organic listings: It's fairly easy to mark this up – and it provides extra links in the search results that can increase your organic click-through rate.
Have you had much success with that strategy in display versus search? Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI. You can use the following simple five-step plan to create a brand awareness...
Prediction: Search engines will be able to recognize temporary fixes that are just in place for search engines only (not ultimately for users). Search queries will be guided towards topic experts, not aggregated and faceless sites.
In Brenner's case, type in "B2B marketing" and you'll see that his blog is positioned on the first page of search results. A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to your site.
Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local...
Both saw massive search visibility drops (though it's not clear whether they have taken an equivalent traffic hit). It's now been one week since Google Penguin 2.0 went live. Google's Distinguished Engineer Matt Cutts promised the new generation of...
Are our efforts helping us reach our organic search goals? If SEO is about understanding highly converting unbranded keywords that are driving organic search traffic and conversions, then doing SEO without goals and conversions set up in analytics...
