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  1. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    Also earning a spot on the SEM Top 10 list is Fionn Downhill, the well-respected CEO and President of Elixir Interactive. Fionn Downhill Dances to the Beat of Viral Marketing The Boston Globe has just published it's list of "The 25 most stylish...

  2. Recruiting the Right People for Your SEM - Part 2

    In my last column I looked at beginning the hiring process for your SEM agency. Specifically, I explored how to evaluate whether you need to hire, and also how to determine the types of hires you'll need to make your business a success.

  3. Sales and Your Search Marketing Agency - Part 2

    There are many challenges involved in selling search marketing services, including the different types of prospects, how to thrive in a competitive marketplace, and whether you should hire a sales professional.

  4. Search Marketers' Wish Lists

    Fionn Downhill, president of Elixir Systems So far, we've shared some New Years Resolutions, and predictions from several search marketers and social media marketers. I asked many of those same marketers what they would most like to see from search...