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  1. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Market Research Competition analysis: Online research to determine which keywords represent a gap in the market. As this column goes live, I’ll be in (hopefully) sunny San Francisco delivering a presentation as part of the Getting Ready for Global...

  2. 5 Strategies for Managing Twitter Across Multiple Languages

    Naturally, it would be much easier to simply research and write tweets for your target market and have them translated into foreign languages. But how relevant is will a tweet about a product launch or conference in New York be to a follower in Japan?