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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. There’s one big opportunity for efficient content optimization that will drive more performance in...

  2. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    What picture do people think best evokes a feeling of satisfaction? Use the web analytics tools described above to see if you can shortcut the time it takes to win big on your next CRO test. It’s no surprise CRO was tied alongside content marketing...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In the bigger picture terminology, position-based models refer to attribution models that credit interactions based on their position in the path. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    But really, when you look at it from a big picture standpoint, the majority of your content will live on other people's sites – it will be spread around. One sheet of paper, some picture representation, some bullet points of who that persona is.

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. Demonstrating innovation and big ideas.

  8. Attention Digital Marketing Director: Read This for Your Social Media Success

    During my recent presentation at SES Toronto, I shared the ways in which executives need to start thinking about social to see the big picture of investing and reaping its rewards. You're tasked with launching a social initiative or making social...