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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What service level agreements (SLAs) come with the platform? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    In creating content, it's important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. This gives you so many more options when you do...

  3. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. This is where tools such as Ubersuggest and Soovle and...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    We don't yet know how things will ultimately shake out, but if the independent labels' fears about their content being taken down come true, we have an unsettling precedent for search engines to censor content as a punishment for being uncooperative.

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Additional SES events will come to additional U.S.cities soon, including Denver later this year. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. Taking place July 9, this one-day event will...

  6. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Delivering accurate information is also key in the search; if a user submits a photo of an unidentified object, the search will come back with information on that photo. Reverse image search gives results not based on a word search but on a search...

  7. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The post sparked several comments and discussion on Twitter, and a lot of debate around the business challenges that come with the findings. Last month I posted an article that looked at the relationship between click-through rates and average...