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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    After you devour each one, come back and let us know which one was your favorite or other resources you found helpful in the comments. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all...

  2. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    The file will come as in Excel form, and then you came enter the data into your email list. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word about your brand.

  3. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Social media has grown drastically in the past decade.

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. In the early stages of online advertising, targeting options were predominantly derived from...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to say that designers from those disciplines can't become good UX designers.

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. Google Analytics has always been very good at telling you what people have been viewing...