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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Their tongue-in-cheek self-description is a humorous shot at the sensational content that many publishers crank out in the hopes of becoming the next viral sensation on line. True content marketing is about building a relationship with your...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's likely most pieces won't go viral – and virality should not be the motivation going into content creation – but compelling, well-executed content has the potential to compel your target audience to take action if it's properly disseminated in...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    video (ideation/production/promotion), and viral content production/promotion. These can take many forms, but essentially link and citation building is about "good marketing/promotion". Social media marketing has become a routine part of SEO...

  4. How to Create Great Content: Start by Creating Content for Yourself

    This is because what often results from this kind of thinking is the kind of content we think has the potential to "go viral" which results in a torrent of ho-hum infographics, or, worse, we get wrapped up in creating content for an algorithm, or...

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread. Content marketing: In my opinion, content marketing is the new link building. They fail to see that SEO in 2013 is now integral to...