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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. Use an Advanced Segment here to split out your marketing channels and see which channels bring in which types of...

  2. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search Engine Strategies: The Original Search Marketing Event This is a rebirth of Search Engine Strategies, the original search marketing conference. In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects...