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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Many SEO/SEM agencies have evolved toward this truth. While the engines work toward lessening the importance of link building, the value of links isn't purely for SEO. These can take many forms, but essentially link and citation building is about...

  3. It Doesn't Matter What You Call Your Online Strategy!

    One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing, etc within the industry. However, the SEO role obviously involves a lot more than just optimization, link...

  4. How to Google-Proof Your Small Business SEM Strategy

    For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. This is a solid SEM strategy. Similar to putting your entire stock portfolio in a single equity, it isn't advisable to put too much...