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  1. 21 Ways to Scale Content Promotion for Maximum Exposure

    Take advantage of the built-in reach of your social platforms and promote it to your audience on Twitter, Google +, Facebook, Pinterest, LinkedIn, Tumblr, etc. Advertising on Twitter gives you another opportunity to get impressions and additional...

  2. Rise of the New School SEO Professional

    Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. Traditional SEO – coding, architecture, indexing, links, and on-page content...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Facebook and Twitter were in the high end of 80 percent but what this should indicate is that small business owners wanting to connect with journalists should really look to building relationships with their local journalists on LinkedIn first.

  4. Build Relationships, Not Links

    They leave an entire trail of digital footprints for you to follow, from their “About” page, their blog posts, their LinkedIn profile, to what kind of stuff they post on Twitter and Facebook. One contact might like IM, another might always be on...