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When Building Brand Erik Qualman Explains

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  1. SEW Experts: President 2.0

    In today's building brand equity column, "President 2.0," Erik Qualman explains that his appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy.

  2. SEW Experts: Trick or Tweet for CNN

    In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc.to take their rightful ownership.