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When Building Basics

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  1. So... You Think SEO Has Changed?

    Here are some SEO basics that have remained relatively unchanged (note this list isn't intended to be comprehensive): This list wouldn't be complete without everyone's favorite topic: link building (I know people would argue with me that link...

  2. How to Build Your First Content Marketing Strategy

    Sometimes it's better to focus on the basics for a mainstream audience. A Good Content Strategy: The Basics For more information on building a content strategy specifically for a B2B business, see "How to Create a Content Strategy for a B2B Business".

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Once you have the environment and basics under control, check out the publicity benefits: The reason I started doing a Hangout On Air (HOA) talk show is that building relationships and perceived authority is critical in any social network," Enge said.

  4. Matt Cutts on Links & How to Succeed With Content Marketing

    What's really clear now as Google enforces its policies for good and bad links, for example, is that publishers are going to be pushed more and more into viewing link building as an integral component of brand building and vice versa, as a...