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  1. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    It's often the case that I'll see people get into kind of a group think. Cutts also says that he wishes webmasters would think for themselves more, rather than relying on things they read in the black hat forums or as part of a “group think”, and...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    It could very well be the case that, 'hey we thought there was some keyword stuffing or cloaking or whatever going on,' and that's a clear-cut case, you'll get a notification, you'll get a message, and then you can start to figure out and...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's not the case for many websites, especially if there are unique tracking requirements. And you can always roll back to a previous version of your container in case mistakes were published. For example, you could set the ABR threshold to 15...