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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    For the purpose of describing the image below, ranking URLs are what we want in search results versus non-ranking. We're all familiar with identifying page types, benchmarking, then tracking over time the URLs we want to see in search results.

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Negative keywords, to block searches you don't want. Broad match modifiers, to focus on searches you surely want. Broad match modified terms allow you to focus on what you want. But someone searching for Samsung TVs doesn't want to see an ad for...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network, they are going to have to pay for it. It may require them to create new content, even if they want to promote the same...

  4. Pick Up on Current Events for Link Building

    Famous people, events, organizations, popular websites, and media labels have attention and they want to keep it as long as possible. Everybody will be alert to your goals to want all this media attention, so any form of direct sales should be...