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  1. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    Towards the end of May, Google started offering EU citizens an online form to fill out if they want a link removed from its search results. Google has started removing search results, following the European Court of Justice landmark "right to be...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What if we already have a store locator and we don't want to change it? What if I don't want to have individual social media profiles for each of my locations? Performing well in local search depends on many different tactics, so finding a partner...

  3. Mobile Advertising Measurement: Winning the Long Game

    Ultimately, marketers want users to keep coming back to the app day after day. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand...