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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    For too long, we've been looking at what people are searching for [to offer clues] for what they want to buy. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    If you want to eventually sell your agency, to get anything more than .5 - 1x revenue or 4-6x EBITA, you typically need to be generating more than $10 million in annual revenue and don’t name it after your first or last name.

  3. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. At the crawl stage, you want to focus on achieving brand consistency by getting the basics...

  4. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page...

  5. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  6. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. Of course marketers also want to measure these cross...

  7. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  8. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. Users are much more research-driven than they were in 2005, and...

  9. Drive Your Clicks In-Store With Local Inventory Ads

    Especially if you sell a product that your customer will want to see before they buy. Here you can select whether you want your campaign to target products from online, in-store, or both. As well as the price, title, and image, these ads will also...