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  1. Your Guide to Structured Snippets for SEO

    Even with the interference of structured snippets, your search marketing campaign should continue to remain effective. Rich snippets, the informational text lines that appear beneath the heading of every search result, recently underwent an upgrade...

  2. The Rise of the User Experience Marketer

    Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during design brainstorming sessions. Basic SEO: Our UX counterparts should rely on details...

  3. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Rather, you should always split test any change to your ad copy, including the tips below, since a rule may or may not work for every advertiser and situation. Optimizing your paid search ad copy is arguably the most effective tool at your disposal...

  4. Hedge funds ‘cannot be too paranoid' on reputational risk

    Unexpected issues gaining public exposure, competitors stealing your thunder and unusual patterns of negative press headlines should not be ignored; yes, they are a day-to-day part of doing business but they are also strong indicators that you may...