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  1. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Go through your audience list and close outdated audiences, and make sure you’re not running any remarketing campaigns that should have ended or are out of date. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the...

  3. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  4. Do Weak Links Reveal Powerful Opportunities?

    And that you should have strategies to redress the balance? The presence of such links – 92 of them – might suggest a niche that REI.com should target in their marketing. Weak ties play a crucial role in our ability to communicate with the outside...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Where Should Marketers Go From Here? While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from...