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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Thought leadership elevates content creation to new heights by focusing in on quality...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. The concept of personalizing an individual's marketing experience isn't new. Now we are currently on the brink of a new web transformation: dynamic website...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Learn Valuable Content Marketing Tactics at ClickZ Live New York 2014: Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. At her desk she saw close to 150 new emails and thousands of tweets pouring into...

  7. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Shoppers didn't just engage with mobile paid search this holiday, they also turned to branded mobile apps. The biggest news on the paid search front in 2013 had to be Google's...

  8. Matt Cutts: Using Article Directories for Links? Just No

    SEOs largely abandoned article directories many years ago, but there are still new webmasters who see the opportunity, think it's a great idea, but don't realize the implications of it. Cutts also hinted that their search algorithm is filtering, or...