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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. With several successful social networks, accompanied by the continuously...

  3. 10 Shocking Facts About Content Marketing Today

    Despite the prominence of social networks and their relevance in content marketing, email is still the winner. As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets promoted the top three hashtags: