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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Every business is cyclical. For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. An often-overlooked skill of a successful paid search account manager is...

  3. 4 Keyword Strategies for Squeezing Performance From Broad Match

    After a few years in the business, you'll see common patterns. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So what should business marketers do in Pages do in order to not get caught up in the new changes? Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds.

  5. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. In the age of location-aware, semantic search, it's ever-important to have the search...