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  1. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    Instead, Yahoo will become the default U.S.search option in the browser for the next five years, under a new strategic partnership announced yesterday. We are adopting a more local and flexible approach to increase choice and innovation on the Web...

  2. Learning to Carry Your SEO Baggage

    Creating a new domain, but 301 re-directing an older domain into it, is like legally changing your name; the records associated with the last one still exist. You will always have your baggage, but you baggage is also full of the lessons you’ve...

  3. Target Adds Product Search to App in Time for Black Friday

    This year, Target has made the whole process much easier with the release of new features on its mobile app, including product inventory search. The new functionality will enable Target consumers to see if a product is available in-store prior to...

  4. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, some phrases appear to have worn out their welcome, so it’s a good idea to test your call-to-action when writing new ads. Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through...

  5. Bloomberg and UBS clash over Sef aggregation

    The dirty linen was aired during a panel discussion at the Sefcon event in New York as participants debated the lack of buy-side participation in central limit order books (Clobs), one of two trading modes that all Sefs are required to offer.