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  1. Local Business Reviews Read By 85% of Consumers [Survey]

    BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.

  2. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    The savviest marketers in the new era of ecommerce will be looking beyond just where customers are coming from,” Custora said in its report. They’ll be looking at the value of new customers acquired across channels, platforms, and geographies.

  3. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Earlier this year Durex decided to offer a new service where their condoms would be sent directly to couples in need in cities across the world, either on the web or using an app. Last August Mountain Dew was ready to launch an Apple version and...