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  1. 3 Ways to Form More Integrated Social and SEO Teams

    These pain points and ideas can also help your SEO team hone in on new long-tail keywords they can use to generate more genuinely helpful content pieces that will appeal to your audience. Social and SEO teams can sometimes play juxtaposing roles on...

  2. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    What are some of the features included in Bing’s new venture? For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with Internet Explorer and CNN that...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    New ad copy writing. So often, ad copy tests are done on the fly – one ad is beating the others, and you need to come up with a new challenger immediately. One idea would be to create a list of people who visited during the holidays but didn’t...

  4. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. The new measures might be welcomed by the entertainment industry, but...

  5. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    And these new views offer better solutions for more effective advertising. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist John Gagnon's SES Denver keynote...