For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city. I put together a list of the top 10 gardening and shed blogs in the UK and let people vote for their favourite site.
For SMEs and popular brands, retaining ownerships of them can make a massive difference to the business revenue because it increases the chances of Google searches driving potential customers to the correct website (yours!
Instead of "English", Google Analytics uses "en-us", "en-uk", "en_gb", "en", and others. This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
But the bargains won't last, especially with Google's enhanced campaigns on the way, which will eliminate any difference between tablet and desktop CPCs later this year. In the UK, Google's share of paid clicks from mobiles increased 65 percent...
Look no further than Google’s Tracking Lawsuit in the UK as an example. Even Google has now entered the tag management game with the announcement of the Google Tag Manager. Keeping tabs on these three areas can make all the difference when using...
This month, Google announced it will be expanding its commercial shopping engine for sellers globally, in the UK, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. In the last two weeks Google has added updates...
Google is rolling out their car insurance comparison service across the UK. It’s the latest addition to the comparison program that saw Google UK launch credit card and bank accounts comparisons earlier this year, at the top of the organic search...
With PPC, one can instantaneously gain a top position, but it can disappear just as quickly without a trace of ever being there.monthly searches * 94 percent = 1992 * 36.4 percent /30 days = 24 daily clickthroughs for position #1 in Google.com for...
Historically, Google Adwords has been known for offering a myriad of campaign settings: levers that PPC managers can pull to tailor their campaigns to meet their needs. Recently, though, Google made a slight tweak to location targeting that can...
For two-word searches, there is no difference between Google and Bing, but Bing is more likely to rank Wikipedia on one-word searches, while Google is more likely to rank Wikipedia on three-word searches.
FREE – Google Website Optimizer: Run A/B tests free with this tool from Google. FREE – Google Analytics: It's not possible to get into all the details and features here save to say, it's worth reading up on all that it can do and poke around and...
Also, many websites are not optimized for smaller screens, and should not be buying smartphone traffic from Google for those sites. In the display network, you can tell Google to show your ads predominantly to men or women.
Google.co.uk is the most visited site within the UK for example, while google.co.in is the most popular search engine in India. While it's generally recognized that investing in a country code top-level domain such as .co.uk for the UK or .ru for...
Whilst one might argue that Google AdWords has simply raised the price on call metrics, the difference here is that the auction model now allows the advertiser to control how many calls they want their campaigns to generate.
We announced our involvement in the Tech City project last year, and we've been working hard to make this vision a reality," said Google UK engineering director David Singleton. Google is to take over a seven-storey building in east London next...
Schmidt’s quotes about the G+ identity system, Google being part of the NSTIC OIX interoperability tests and Google hosting the Eurim_IdEa in the George Orwell Room of their UK headquarters (Eurim_IdEa is the UK version of the NSTIC) is strong...
As a marketer, the most exciting difference between Google+ and other social networks is the ability to communicate socially with people who you do not know in person, in everyday life, or have only met online.
The methodology used identical advertisements for three domains that were placed on Google AdWords. The difference was that the primary domain name being tested (ElectricBicycles.co.uk) was an exact match to the targeted keyword (electric bicycles).
With the social buzz, and the blog posts written about it, this user generated URL quickly rode up the rankings, becoming the URL that Google showed for queries about the Kate Middleton jelly bean. Well, it could be changed to something like the...
