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  1. Social Customer Service Secrets to Avoid Negative Search Results

    This will make customer feel heard and diffuse a situation from the potentially viral social airwaves; ultimately avoiding bad reviews on outlets such as TripAdvisor, Yelp, or RipOff Report. In social media, make it a point to keep that happy tone...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Because banking itself is not a social transaction, a distinct effort had to be made to identify meaningful opportunities to make a difference in the lives of the intended recipients. There are several key ingredients that make this social media...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    So what does Google do? What Does Google Say? What Does Google Say? What Does Google Say? What Does Google Say? In layman's terms, however, if it walks like a duck and you lose 50 percent of your business overnight, then go ahead and use the word...

  4. Bodiless Matt Cutts Explains Why Body Content Matters to Google

    If you want to put stuff in the head, that's great, make sure it unique, don't just do duplicate content, but stuff in the body makes a really big difference as well," Cutts said. What makes the video even more amusing is that he makes absolutely...

  5. Nuances of Spanish Language Search Marketing

    A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL. Make sure to also set up your sitemap and Webmaster Tools correctly which will also signal Google with which...