Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
It allows you all to collaborate, ask questions, have meetings, and even host educational webinars with those who can't make it to your country (let alone your office). In-person meetings just aren't feasible, and there's a slight time difference...
And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well. So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even...
And as all good data scientists know, variables make for unreliable test results. Note: Always isolate keyword variance by using single keyword exact match; isolate ad position variance by keeping the bid constant; and make sure ads rotate evenly.
If that's the case, one thing you can do in addition to giving them your estimates as to what difference you can make, is showing them you can start small – you don't have to throw 100 percent of your traffic into the same test.
Ways to Use Video to Connect With Customers Lisa Barone says there’s a difference in seeing the power of video and truly using video to push your brand further and make it more connected. These are all questions you could answer instead of “Does...
Just one piece of creative content delivered at the right time in the right manner can make all the difference Spend does not always correlate with return at conferences but content and preparation does.
Sometimes, one good inbound link can make a big difference; you should nurture and protect them. Does your business offer a competitive advantage? You can improve these core pages, just make sure your research phase identifies, understands their...
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to...
But there’s a difference in seeing the power of video and truly using video to push your brand further and make it more connected. For those of us in complicated industries (i.e.anything involving the Web or technology), using video to simplify...
What Difference Does it Make? Back in May 2009, just before the change, it made worlds of difference when Google Analytics went down and took out 14 percent of the sites that used the service with it.
We’ll give users ample notice if we make any changes to the service. It's like the difference between renting a pickup truck and owning a Ferrari.they'll both get you there, but who wouldn't rather drive a Ferrari?
Marketers who want to make a difference should inject an element of humanity and think about why anyone would want to interact with the brand, Coplin said. In other words, search is becoming the way of how a user does things rather than find things.
It does in fact make a big difference setting prices and making you at least appear a little more local and a little less greedy. The color you have on your site can make or break you. If you can’t tell the difference, then find an Asian friend...
Now it’s time to either pay for or make a play for premium organic real estate for “down parkas” in the search engine results. What Does Thin Content Have to do With It? While many brands with loyal customers can trust in continued business for...
Adoption of even a few design changes when transitioning a print catalog to a digital catalog will make a substantial difference in consumer’s experience and, thus, engagement. In the page above the publisher does not need multiple images showing...
If the consumer were to click on the product annotation for this winch in Google Catalogs, the consumer would see two identical images with no size difference. The Google Catalog dashboard does not allow the publisher to upload images directly to a...
Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility standpoint, in many cases it means is the language on your site simple and clear enough that people on the go (on mobile devices) can still make...
What Does It Do? Despite its almost ludicrous simplicity, HitTail has always done the one thing it does really well - namely, identifying the long tail keyword opportunities you should optimize content for.
Make a list of your prospects true and positive needs that can be met by your products or services. The driving force behind search is the difference between our current reality and our present needs.
