To the best of my knowledge it doesn’t really make a difference whether it’s a stock photo versus an original photo," Cutts said in the video. Does using stock photos on your page have a negative effect on your ranking?
I give them options to make it easier if they can even answer one question. Just make sure you have thick skin and a strong brand. Debra Mastaler: The group link building interview Rae Hoffman does is a terrific example of successful egobait.
So a lot of people have this conspiracy theory that Google is making these changes to make more money. It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer Matt Cutts has come out swinging against an often...
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. If you don’t already know, figure out why your existing customers buy from you, rather than your competitors, and make this...
Finding opportunities in a competitive business can sometimes be the difference between success and failure. I'm going to outline some underutilized opportunities to make your listing stand out from others within that limited real estate using...
Not only does it describe why each jean was selected, but it uses real women, showing a keen understanding of its customers and the larger discussion of body image in fashion and pop culture. But how does a store with history back to the 1800s...
For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
It allows you all to collaborate, ask questions, have meetings, and even host educational webinars with those who can't make it to your country (let alone your office). In-person meetings just aren't feasible, and there's a slight time difference...
And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well. So when planning to build out the experience, screen size can make quite a difference ‐ compare a little 4-inch smartphone to a 10-inch or even...
And as all good data scientists know, variables make for unreliable test results. Note: Always isolate keyword variance by using single keyword exact match; isolate ad position variance by keeping the bid constant; and make sure ads rotate evenly.
If that's the case, one thing you can do in addition to giving them your estimates as to what difference you can make, is showing them you can start small – you don't have to throw 100 percent of your traffic into the same test.
Ways to Use Video to Connect With Customers Lisa Barone says there’s a difference in seeing the power of video and truly using video to push your brand further and make it more connected. These are all questions you could answer instead of “Does...
Just one piece of creative content delivered at the right time in the right manner can make all the difference Spend does not always correlate with return at conferences but content and preparation does.
Sometimes, one good inbound link can make a big difference; you should nurture and protect them. Does your business offer a competitive advantage? You can improve these core pages, just make sure your research phase identifies, understands their...
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to...
But there’s a difference in seeing the power of video and truly using video to push your brand further and make it more connected. For those of us in complicated industries (i.e.anything involving the Web or technology), using video to simplify...
What Difference Does it Make? Back in May 2009, just before the change, it made worlds of difference when Google Analytics went down and took out 14 percent of the sites that used the service with it.
We’ll give users ample notice if we make any changes to the service. It's like the difference between renting a pickup truck and owning a Ferrari.they'll both get you there, but who wouldn't rather drive a Ferrari?
Marketers who want to make a difference should inject an element of humanity and think about why anyone would want to interact with the brand, Coplin said. In other words, search is becoming the way of how a user does things rather than find things.
