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What Difference Does Make

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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty, and if you're affected by another algorithm do not call it a penalty, is a pretty...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. Without Don around, Lisa needed to step up and make some quick decisions. Look at the difference in trust between the content brands post...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Also, if you accept a blog post, make sure it's written by someone you're willing to vouch for in terms of quality and credibility (this also applies to a site that you submit blog posts to). And if you can't tell the difference, then you should...

  4. Localization for International Search Engine Optimization

    Make sure to add any physical locations in other countries on Google Places and complete any other profiles that might add credibility to your international location or destinations. Not only does this get you inbound links that are within your...

  5. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    What does "look better" look like? But there's one element of the program that I haven't yet mentioned that I believe is making all the difference. If something happens that make us feel better, we – wait for it – feel better.

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Simmons concluded the presentation by saying that we should really focus on BWT to make a difference. You can also take a look at your crawl stats, which means the time spent downloading, and make sure there is no spike.