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  1. Can Groupon Break Into the Search Market?

    Another key difference is Groupon's plan to turn management of the pages over to business owners. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Or will HTML5 continue to develop to the point where there is no difference between a native app experience and a traditional Web page experience in a mobile browser? After all, most major companies have both a mobile app and a website, and in...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The specific wording would be based, ideally, on the unique and valuable difference of the dental clinic in question. Define or invent a meaningful difference from the competition. Write and test ads that embody that difference.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An original review, accompanied by comments and product recommendations from a trusted blog owner would make a real difference in convincing a potential user as well as Googlebot. Getting traffic to one's site -- and quality traffic at that -- is...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading negative sentiment that is like poison to a brand’s reputation. Search results beware and be aware, customer service is...

  6. 3 Ways to Dig Deeper for Bigger Paid Search Success

    As your program scales, being able to understand and optimize more specifically that 5 percent can be the difference between a profitable program and an unprofitable one. We both got our start at the same place but since then we have both had the...