There is a tendency to think that this is a cultural phenomenon restricted to the East and put down to cultural differences. The vehemence directed at the individual may depend on the cultural values of the country, but either way, the vengeful mob...
In Western cultural we printed media top to bottom, left to right. The Golden Triangle is a based on established understanding of various cultural perceptions and interpretations of printed media. Modern persuasive advertisements stem from...
The reason unicode was allowed for display names was reasonable – it allowed people whose names were not written in western English characters to set a display name in their native language. But the biggest unintended consequence was creating a...
So the key to this missed opportunity is not carrying over the same look and feel of your Western landing pages. By Western standards, and according to Google, paid links are a big no-no. Top Cultural Factors to Consider for International Search
Living in a Western European nation, it's likely you'll expect to own a car, rent or buy a house, and eat well. Religion: Obviously, religion is a strong cultural factor, but most important for search marketers is the way this divides different...
While the opportunities in China are significant, Western companies still must overcome many challenges to succeed. These specialist agencies are often the better option because they can handle coordination, ad development, optimization, keyword...
Out of all of the Western European countries, Italy ranks fifth as one of the top 10 Internet countries in Europe, according to European Internet Stats. There are many cultural and economic differences between the South and the Center/North of...
Now Chairman Jack Ma, the Chinese Internet grandee and one of the TIME 100 world's most influential people, is offering western businesses search marketing opportunities to sell their products globally.
Now Chairman Jack Ma, the Chinese Internet grandee and one of the TIME 100 world's most influential people, is offering western businesses search marketing opportunities to sell their products globally.
