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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent than Western Europe. If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your...

  2. Human-flesh Search Engines Unearth Dark Side of Online Community

    Therefore the lesson to the web community may simply be that, hypothetically speaking, should western people's faith in governments, institutions of justice or the mainstream media erode, then we too may find ourselves swept up by the crowd.

  3. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    If 2010 was the year that virtual goods made a splash in western markets, 2011 will be the year that these markets begin to mature as the collective opportunity across social games, online games, virtual worlds, consoles, and mobile games reaches...

  4. Top International Search Marketing Failures to Avoid in 2010, Part 1

    If it isn't possible to have local hosting, at least get regional hosting (e.g.hosting in the U.K.for Western Europe, Hong Kong for China and Southeast Asia). Samuel Smiles once wrote, "We learn wisdom from failure much more than from success.

  5. International Search Marketing Guide to the Holidays

    Although many Asians don't celebrate the religious holidays of Western cultures, they almost all celebrate January 1 festivities. Holidays in Asia For those of you who run international search campaigns, you may be surprised that culture and buying...