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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent than Western Europe. If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your...

  2. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    One example of this in action is the PPC results showing for a search on “Miami Best Western”: Bidding on a competitor’s keyword is a pretty standard practice in the paid search world. But BrandVerity conducted a study to see just how many online...

  3. Google Launches New AdWords Targeting Option: Congressional Districts

    The 6th is located in western Maryland, and has been a longtime GOP stronghold, but was drastically reshaped by redistricting which has made it more competitive,” explains Charles Scrase, Google Politics Barlett and Delaney’s campaigns are waging...

  4. Google Reveals More Government Search Censorship Requests

    These requests aren’t always from the usual suspects either; Western democracies not typically associated with censorship are participating in the requested removal of political content, says Google’s Senior Policy Analyst, Dorothy Chou.

  5. Congress Checks Into Facebook, Twitter, Foursquare iOS App Data Collection

    District Court for the Western District of Texas accusing 18 companies, including Facebook, Apple, Twitter and Yelp, of distributing privacy-invading mobile apps. Major technology brands behind more than 30 of the top Apple iPhone applications...

  6. Tools to Monitor Online Reputation Across Different Languages

    Google is the single most widely used search engine worldwide and is usually the most important for Western businesses. It only takes moments to post a comment or photo online, but erasing our “digital footprint” can prove almost impossible.

  7. SEMPO Tells Government: Don't Censor Search Engines

    And here in our Western democracy, freedom of the press is a principle we have upheld despite numerous attempts at censorship, for centuries. FTC's antitrust probe into Google, the search marketing organization SEMPO issues a statement to the FTC...