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  1. Writing Your Way to the Top of Search and Social Results

    Bottom Line: The search engines and social networks are drawing a line in the sand and calling for quality content. The one thing in common is that the content, regardless of size, must be well-written and optimized to maximize the search results...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  3. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Because local truly puts the customer at the center of cross-functional corporate...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Content that is scraped from renowned, well-ranked sites and is used purely as a magnet to attract search engines is a strict no-no. However, if you have the exact same content on your site, too, you run a risk of being labelled as a content...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. This latest news from Marin follows a string of announcements, including support...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.