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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  2. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. As we get more experience in using search engines, we refine how we use them and...

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    This begs us to ask the question: Just how much censorship control should a government have over search engines? In May, Argentinian model Maria Belen Rodriguez took both Google and Yahoo to court to demand the search engines remove images linking...