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  1. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. As we get more experience in using search engines, we refine how we use them and...

  2. Google Censorship Ruling in Canada Has Worldwide Implications

    This begs us to ask the question: Just how much censorship control should a government have over search engines? In May, Argentinian model Maria Belen Rodriguez took both Google and Yahoo to court to demand the search engines remove images linking...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    As semantic search capability continues to develop, it will become increasingly important to stop focusing on precise keywords and hoping that the search engines will recognize relevant synonyms. But more importantly, this also increases our...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. By ensuring high coverage and relevant ads across the entire chain...

  5. Google Must 'Forget' Unfavorable Search Results in Europe

    While neither Facebook nor Twitter are technically search engines, there is concern that the ruling could eventually be expanded to include those sites as well. This could be the new reality in Europe as Europe's high court has ruled that Google...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Most people think the robots.txt file is used to block content from the search engines. I think there are these things called search engines. In this alternative, in response to a search query, if two candidate result documents belong to the same...