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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    For this report, The Search Agency weighted home pages of Web-only retailers against factors in its scorecard, such as: What it found was that overall, sites did not stack up against the study's criteria; the average score amongst 100 web-only...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. Sure, huge businesses with vast monthly AdWords budgets might...

  3. Top Online Retailers Lag in Mobile Experience [Study]

    The weighted scorecard looked like this: Although the majority of sites in this report scored highly using dedicated mobile sites, RWD was weighted more heavily because it is the industry standard for rendering sites across devices.

  4. Google Analytics Language Report: What You Can Learn About Your Visitors

    To gauge the bounce rate highs and lows for the languages that send the most traffic, it's best to sort by bounce rate and then click the Sort Type option and select Weighted. Pages / Visits: Shows how many pages are viewed on an average visit by...

  5. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Your average position is weighted by the impressions in each position. Average position is one of the easiest metrics in AdWords to understand. The second factor in average position's deceptiveness is that they don't give you any idea of standard...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be prepared to answer "why" and also look for anomalies in weighted scoring to adjust or investigate further. Example:  Increasing search rank from position 4 at 8.2% CTR to position 2 at 14% CTR with an average monthly search volume of 120,000...