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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Weighted: assigns credit on a curve, requiring them to make judgment calls I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    If, in any of the standard reports above, you wish to review bounce rate, sort the data by this and then use the Sort Type drop down to select Weighted Sort. If you haven't checked your Content Reports in Google Analytics recently, now is the time.

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    For this report, The Search Agency weighted home pages of Web-only retailers against factors in its scorecard, such as: The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores. Last October, Alistair Dent wrote an interesting – if somewhat...

  5. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Note: Average Position is a weighted average. We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. Today we're going a half-step beyond the basics of setting up a...

  6. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Over the years, people have wondered whether pages that appear lower in the search results might be weighted differently, because people who are that deep into the search results obviously couldn't find what they were looking for on the first few...

  7. Top Online Retailers Lag in Mobile Experience [Study]

    The weighted scorecard looked like this: Although the majority of sites in this report scored highly using dedicated mobile sites, RWD was weighted more heavily because it is the industry standard for rendering sites across devices.

  8. Google Analytics Language Report: What You Can Learn About Your Visitors

    To gauge the bounce rate highs and lows for the languages that send the most traffic, it's best to sort by bounce rate and then click the Sort Type option and select Weighted. This report shows us how many visits and the on page interaction that...

  9. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Your average position is weighted by the impressions in each position. Average position is one of the easiest metrics in AdWords to understand. That simplicity of concept lures campaign managers and clients into misunderstanding what they're really...

  10. Responsive Site Redesign: 4 SEO Considerations

    A keyword density that isn't disproportionately weighted to any one particular phrase. Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an...

  11. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be prepared to answer "why" and also look for anomalies in weighted scoring to adjust or investigate further. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social...